Most of our readers are B2B owners, many of which offer services. “ I don’t need to Google myself.” - Nicki Minaj Your inbox could get real hairy, real quick if not. Side Note: Make sure to set up a separate folder (maybe multiple folders) for your alerts. Some of these methods may be referenced throughout the rest of the post, but now it’s onto the lead gen methods. Example: Searching for “~Owners” may yield results for CEOs and founders. Synonym Search: Some words have synonyms that Google actually knows about.Alternate Keywords: In the instance there are multiple words that mean or represent the same thing, you can put “OR” in-between words.To search for a single exact KW put a plus sign in front of the word. Exact Keyword (KW): Most likely will be used for brand reputation/mentions.While the exact phrase is going to be the most used, there are a few others that can help you pinpoint the types of alerts you get and maximize your results. There would be a genuine lead from the results above. Take a look at the screenshots below (one with and without the exact match “”). Giving you fewer, yet much better results and alerts. For instance, “SalesForce Expert” will only yield those results with both words in the exact order. To do an exact key phrase alert, you have to include quotation marks around the entire term. If you want an alert to find people looking for help using SalesForce and just type in all the phrases you came up with, you’ll get everything about SalesForce without specific terms. Here are the ways to input your alerts to get exactly the terms you’re looking to see. Once you have those, however, you will need some technical search know-how. More so, it’s about knowing the terms that actually bring up good leads. The “how to set up google alerts” isn’t so much about the technical details. Generations being led is talked about much more than leads being generated. But if you set up a Google Alert for “lead generation”, you aren’t going to find businesses looking for more prospects. Things like music, sports, politics, etc.īut for your lead generation, you’ll mainly focus on the “create an alert about…” close to the top of the page.Īt LeadFuze, we want to help small and medium-sized businesses generate more leads. It should look something like the screenshot below.īelow that, you’ll see a few dozen ideas for the kinds of things that may warrant alerts. Until then, stick with it.įirst, sign into your Google account and go to the alerts page. There is a bit of set-up involved here, but once things are moving, it will be worth it. “ If it isn’t on Google, it doesn’t exist.” - Jimmy Wales How to Set Up Google Alertsīefore we can get into the finer points of fishing for leads using this tool, we’ll first have to go over the basics. There is more to making revenue than your marketing team and sales reps. In this post, we’ll focus on how to use Google Alerts for lead generation. You can stay up-to-date on news from anywhere in the world, keep an eye on a particular topic, or even find a job that may pay a little better.Įven better than the many personal uses of Google Alerts are the potential benefits of using them for your business. The increase usage isn’t hard to understand. Google Alerts have become incredibly popular over the past few years. Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool?
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